INTERNATIONAL MASTER IN
A JOINT PROGRAMME WITH
“A new breed of design leader can help companies unleash their business potentials by meaningful innovations.”
In a complex world awash with technology, fast-moving socio-cultural changes, and ultra-competitive business challenges, executives are asked to unlock a step change in business performance.
Envisioning meaningful innovations , leading human-centric transformations, and engaging employees through responsible purposes represent the ultimate goals to address.
Format: Digital Learning
+ 2 face-to-face weeks
Next intake: September 2022
Duration: 1 year
The Uniqueness of the experience in 6 steps
The value of interacting with scholars internationally recognised for shaping the new theories of design management and design-driven innovation
The opportunity to interact with design leaders who have made the success of several multinationals in the world of manufacturing, services, and strategic consulting
The benefit of developing professional skills through a digital experience built on MIP’s innovative digital learning platform based on MICROSOFT technology
The possibility to challenge other participants in digital bootcamps that look at the grand-challenges that the global economy impose
The chance to get your hands dirty in workshops led by design challenges that combine product innovation with the need to transform organizations and people mind-set
The advantage to leverage and enrich a network of design managers and leaders operating in global companies that see in design a competitive and transformative lever
- Innovation and Design for Transformation
- Corporate Strategy
- Corporate Entrepreneurship
- Digital Transformation
- Design Thinking for Business
- Strategic Design
- Big Data Analytics
- Platform Thinking
- Design and User Research
- Data and Service Innovation
- Data and Creativity
DESIGN OPS and
- Design Ops
- Open and Collaborative Innovation
- Business Process Management
- Design Methods
- Agile Innovation
- UX/UI Design
FACTS AND FIGURES ABOUT THE USE OF DESIGN IN ORGANIZATION
More than 40% of the companies surveyed acknowledged as their greatest design weakness:
- To break down functional silos and integrate designers with other functions (facilitating a culture that may nurture cross-functional talent)
- To measure and drive design performance with the same rigor as revenues and costs (aiming at a more analytical design leadership).
Among 300 publicly listed companies tracked: “The companies that performed best financially understood that design is a top-management issue, and assessed their design performance with the same rigor they used to track.
20% of the 200 design leaders in the research report directly to the CEO. Almost 50% perform partnering with the most influential senior executives in the corporation (C-suite).
Fewer than half of design leaders feel their CEOs truly comprehend their role.
- CEOs must carefully incorporate the function of the senior designer into the rest of the top-team “ecosystem”.
- Design-driven companies empower their design leaders to be catalysts for broad strategic transformation.
Only 1 in 6 design leaders believes they are positioned to deliver their full potential value to the company.
Sources: | McKinsey Quarterly, The business value of design, October 2018 | Report
| McKinsey Quarterly, Are you asking enough from your design leaders?, February 2020 | Article
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